Naoki Terada
- Architect and Designer
- Founder of Terada Design Architects
- Professor at Musashino Art University
国际知名建筑师
Terada Design Architects创始人
武藏野美术大学教授
1. 在今年所有的参赛作品中，哪些突出特点最吸引您的关注（例如，材料创新、智能技术、设计理念、可持续实践）？
Among all the submissions this year, what standout features have caught your focus the most (e.g., material innovation, smart technology, design philosophy, sustainable practices)?
我感到大部分产品都具有环保意识。事实上，可持续性非常普遍，以至于我们在评审时，已将环保考量视为一个既定的前提。
I felt that the majority of the products were environmentally conscious. In fact, sustainability was so prevalent that we evaluated the works on the assumption that environmental consideration was already a given.
2. 这是您首次担任 interzum guangzhou 大奖的评审团成员。您对这个奖项项目有何看法？您在给参赛作品打分时，最重要的评判标准是什么？
This is your first time serving as a jury member for the interzum guangzhou Award. What do you think of this award program, and what is the most important criterion you value when scoring the entries?
有许多参赛作品专注于技术、机制和材料，其中一些很难评判。在未来，我希望看到更多将这些元素通过设计转化为最终产品的作品。
There were many entries focused on technologies, mechanisms, and materials, and some of them were difficult to judge. In the future, I would like to see more submissions that translate these elements into final products through design.
3. 在您看来，当今亚洲在家具设计和制造方面有哪些独特的创新方向或哲学方法？这些方法是否反映在今年的奖项参赛作品中？
From your perspective, what unique directions of innovation or philosophical approaches do you see in furniture design and manufacturing in Asia today? Are these approaches reflected in this year's award entries?
长期以来，亚洲一直是欧洲家具制造商的低成本生产基地，但我认为由于成本相关问题，这种情况无法无限期地持续下去。现在是时候利用多年来积累的技术，通过产品表达独特的价值，而不是简单地追随欧洲。目前亚洲品牌还有很大的优化空间。
Asia has long served as a low-cost production base for European furniture manufacturers, but I believe this situation cannot continue indefinitely due to cost-related issues. It is time to leverage the technologies that have been cultivated over the years and express unique values through products, rather than simply following Europe. However, I did not strongly sense this in this year's submissions.
4. 关于可持续设计，日本和亚洲常常强调"长期使用"和"与自然和谐共生"等理念。您认为这些区域性的文化价值观如何影响全球家具行业的可持续发展之路？
Regarding sustainable design, Japan and Asia often emphasize concepts like "long-term use" and "harmony with nature." How do you think these regional cultural values influence the global furniture industry's path toward sustainability?
虽然家具业务倾向于"快时尚"式的消费，但我觉得日本乃至更广泛的亚洲文化价值观在欧洲已不再被视为单纯的异国情调，而是越来越多地作为以与自然共存为核心的哲学和价值观体系被认可和理解。
While the furniture business tends to move towards fast-fashion-like consumption, I feel that Japanese and broader Asian cultural values are no longer seen in Europe as mere exoticism, but are increasingly recognized and understood as philosophies and value systems centered on coexistence with nature.
5. 作为评审团成员，您不仅仅是在评选优胜者，也是在向整个行业传递信号。除了表彰卓越之外，您希望该奖项的结果向全球的制造商、设计师和品牌传达一个什么样的具体、可操作的信号或行动呼吁？
As a jury member, you are not just selecting winners but also sending signals to the entire industry. Beyond recognizing excellence, what is one specific, actionable signal or call to action you hope the outcomes of this award will send to manufacturers, designers, and brands worldwide?
我相信家具和室内产品是耐用消费品。制造商、品牌和设计师不应追逐短期潮流，而应通过产品表达自己的信念，推出能够长久受到喜爱的物品。我相信，这最终将有助于构建一个更可持续的社会。
I believe furniture and interior products are durable consumer goods. Rather than chasing short-term trends, manufacturers, brands, and designers should express their own convictions through their products and propose items that will be loved for a long time. I believe this will ultimately contribute to building a more sustainable society.
